Feature Fridays: Interparcel Branded Tracking

Have you ever wondered how you can create a branded purchase experience? Interparcel can equip your business with the tools you need to take your post-purchase service to the next level. Our Branded Tracking is a free, interactive tracking tool that can be customised to suit your branding.

In a recent marketing report (conducted by Spencer Brenneman LLC) it was found that 82% of companies who increased their brand presence (e.g. though branded tracking portals or similar) saw measurable benefits, including more sales and higher customer loyalty. So, let Interparcel's Branding Tracking help your customers stay in the loop and keep your brand in the spotlight.

What is Branded Tracking?

Interparcel Branded Tracking is a free, easy-to-use business tool to enhance your customer's purchase experience. You can create your very own tailored tracking page with its own subdomain. You can seamlessly theme the name, logo, colours and banner image to how you want it. It is easy to use and can be set up within minutes!

Key features of Branded Tracking:

• Unique tracking portal: One link dedicated to tracking, so neither you nor your customer has to work hard to get on the same page. We will give your customer a unique reference number that they can enter to track their parcel.

• Customisable logo, colours and advertising: Ensure that your customers have a consistent journey after the sale by adding your own logo, colours and advertising to your tracking page to strengthen your brand.
• Condensed tracking system: Tracking system is concise, accurate and easy to understand at a quick glance.
• Detailed events: Option to expand details to view the full tracking history of a delivery.
• Promotional banner: Engage with customers post-purchase to encourage repeat orders.

Please note: Branded tracking is completely free, we only ask you send 5 parcels a month to keep your portal active.

Why set up Branded Tracking?

Unique URL

You will have a free subdomain dedicated to tailored tracking that you can send to your customers, e.g. YOURBRANDNAME.parceltrack.live. We will automatically update your customer's confirmation and notification emails with your branded tracking URL and not our generic tracking URL.

Seamless brand experience

We keep your brand at the forefront for your customers; that's why you can theme the page to match your brand.

Increased customer engagement

With customisable campaign options, you can add a promotional banner to your tracking page to further engage with customers after a sale.

How do I set up Branded Tracking?

1. Select 'Branded Tracking' within 'My Account'

Hover over Business Tools in the 'My Account' drop-down menu and select Branded Tracking to start setting up your personalised tracking portal.

2. Activate your tracking URL

Activate your URL by adding your company name, e.g. 'Interpawcel Pet Supplies'.

3. Add your company name and logo

Upload your business logo and add your brand name so that your branding is present throughout the entire tracking process.

4. Customise your colours

Fully customise the header, order status background, order status font and map line colour.

5. Add a banner image

Add an extra banner image to display at the bottom of the page.

Set up shop with Interparcel

Having an account with Interparcel gives you access to all of these excellent features that are proven to help businesses of all sizes thrive! When you set up an account with Interparcel, you benefit from:

• Free account set up
• Parcel Presets to shortcut package detail input
• Access to a range of eCommerce integrations through our Shipping Manager
• Full use of our 'Send Again' and 'Return Parcel' actions to streamline sending
• Branded Tracking for a seamless company experience
• Unlimited no-cost label printing options

Ready to send?

With all the big names in shipping, you can be sure that your parcels are in the safest hands with Interparcel. Paired with personalised Branded Tracking, your business is set for success. Get a quote for your package today!

If you have any questions about your Interparcel account, speak to our friendly parcel experts between 8 am - 8 pm Monday to Friday or 9 am - 1 pm on weekends.